On July 10, Huawei unveiled the new HUAWEI Pura 80 series of flagship smartphones with innovative features and cutting-edge technologies that set new standards for mobile photography.
Iconic design
The HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro in Glossy Red feature a radiant design. These models sparkle exquisitely in the sun, and the camera modules of the HUAWEI Pura 80 Ultra smartphone are framed by shining golden rings, organically woven into the iconic design that symbolizes forward movement and is the calling card of the flagship.
Professional photography
The revolutionary Ultra-Realistic Colour Camera with a 1-inch sensor on the HUAWEI Pura 80 Pro maximises the amount of light captured by the camera, bringing out the full beauty of colours and details in low-light situations. The Ultra-Realistic Camera delivers accurate colour reproduction, allowing you to capture bright and amazingly clear night scenes. For the first time, the HUAWEI Pura 80 Ultra features two telephoto lenses with an ultra-large sensor that support 3.7x and 10x zoom for colourful portraits and clear close-ups with stunning perspective and spatial effect.
The HUAWEI XMAGE's advanced filters and styles, along with innovative photography technologies, the industry's largest telephoto sensor and advanced algorithms, enable crystal-clear images even at high zoom and in low light. From intriguing architectural details to monumental examples of urban planning, the vibrant atmosphere of the city at night is conveyed with unrivaled accuracy. Filming of theatrical performances and concerts with the transmission of the smallest details of what is happening on stage in vivid colors, and support for 4K video recording allow you to recreate the stage performance on the screen of a mobile smartphone in all its true splendor.
Innovative possibilities of artificial intelligence
The HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra feature a smart control button that provides instant access to the user's favorite functions – camera, flashlight, intelligent camera capabilities. An advanced fingerprint recognition algorithm enhances the security of this technology, ensuring lightning-fast operations. Advanced AI-powered call noise reduction technology highlights the speaker's voice and eliminates ambient noise for both parties to the conversation, ensuring crystal clear sound and a clear experience in any situation.
Unrivaled power and performance
The HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra are equipped with a powerful 5170 mAh battery, which, combined with support for 100 W HUAWEI SuperCharge wired charging and 80 W HUAWEI SuperCharge wireless charging, provides a long-lasting charge [1] . The high-capacity battery and fast charging ensure smooth operation of the smartphone and eliminate the worry of the smartphone running out of battery at the wrong time.
Uncompromising strength
The HUAWEI Pura 80 Ultra's 2nd-generation Kunlun Glass is 16 times more scratch-resistant and 25 times more drop-resistant [2] . This robust shield provides unprecedented strength and durability, protecting your smartphone from damage even in the most unlikely situations.






































