Translated with AI
The Tourism Development Committee of the Republic of Tajikistan continues its collaboration with Russian media to promote the country's tourism potential internationally.
According to the department, in the first half of 2026, under the coordination of the Committee, filming of popular television projects was organized in the republic – the gastronomic program "Chefs on Wheels" and the tourism program "Secretly to the Whole World" , broadcast on the Rossiya-1 television channel.
The projects introduce millions of people to Tajikistan's natural attractions, historical and cultural heritage, national cuisine, traditions, and tourist routes.
The Committee believes that the country's participation in such television projects is one of the most effective tools for internationally promoting its tourism brand. These programs allow potential tourists to experience the country's natural and cultural diversity, thereby increasing interest in traveling to Tajikistan.
The department emphasized that, along with participation in international exhibitions, organizing information tours, and promoting the country on social media, cooperation with leading foreign television channels remains an important part of state policy to develop inbound tourism and strengthen Tajikistan's position in the global tourism market.
