Translated with AI
In August 2025, Octobank unveiled a new vector for communicating with clients and audiences: the bank's official YouTube channel launched the innovative OCTO-AI-TV project—the first video news format among banks in the CIS and Uzbekistan created entirely using generative AI.
OCTO-AI-TV is a regular newscast featuring no cameramen, film crews, or studios—only digital avatars, visual effects, and synthesized voices. The project marks Octobank's latest step in building a tech-savvy image and strengthening its multimedia presence. The bank showcases not only the capabilities of AI but also how modern tools can transform financial communications.
The initiative's main goal is to introduce a new format for customer dialogue that is clear, interactive, and fully responsive to the digital age. OCTO-AI-TV is a symbiosis of generative AI, banking analytics, and a creative approach to information delivery.
What makes OCTO-AI-TV unique?
Every OCTO-AI-TV episode is created entirely using AI: news texts, visuals, infographics, voiceovers, and animations are all generated without human intervention.
This approach gives the bank the opportunity to:
- instantly publish the latest news about your products, achievements and initiatives;
- explain complex banking topics in a simple and accessible way;
- improve financial literacy in an engaging format;
- Optimize PR content costs through full automation.
The news anchor is a multilingual, adaptive digital avatar that can adapt to the style of the broadcast. Content is published on YouTube and promoted through social media, seamlessly expanding the bank's digital reach.
First release: credit rating from Ahbor-Rating
OCTO-AI-TV's debut commercial aired on August 18, 2025, celebrating Octobank's uzA+ credit rating with a stable outlook for 2024. Ahbor-Rating noted the bank's sustainable financial model, growth in key indicators, and low risk. The video, featuring a virtual speaker explaining the meaning of this rating for clients and partners, received positive reviews and served as a demonstration of the practical benefits of the new format.
The OCTO-AI-TV project reflects global trends: in both Europe and Asia, banks are gradually moving away from traditional press releases and toward hybrid PR formats using AI. Octobank was one of the first banks in the Eurasian region to not only experiment with such technologies but to launch a fully-fledged, operational media product based on them.
The initiative is interesting not only from a marketing point of view.
It represents:
- practical application of AI in multimedia generation;
- a new channel for digital interaction with clients;
- A reputation management tool using relevant visual formats.
Octobank's PR team estimates that the launch of OCTO-AI-TV will boost organic traffic, enhance audience engagement, increase citations, and become a sustainable loyalty-building channel. Most importantly, it will strengthen the bank's technological reputation as a digital leader in the region.
These formats are the future
OCTO-AI-TV is more than just a PR campaign. It's a strategic move toward a new culture of banking communications. It combines technology, artificial intelligence, and customer focus to create a media environment where the brand speaks to its audience in a clear, dynamic, and visually rich language.
Octobank is one of the most technologically advanced banks in Central Asia, focusing on digital solutions, innovative products, and a transparent customer experience. The bank is actively involved in the transformation of the regional fintech industry, implementing cutting-edge technologies in service, analytics, and PR.
