Translated with AI
Apple Inc. is preparing for a major leadership shakeup, including the possible departure of CEO Tim Cook , Bloomberg reports. According to the publication, John Ternus, the company's senior vice president of hardware engineering, is considered the most likely successor to Cook.
As Bloomberg notes, Apple has maintained a remarkably stable leadership team over the past ten years, a rarity for a corporation of its size. However, the company is now facing significant leadership changes, beginning with the departure of Chief Operating Officer Jeff Williams , who was considered Cook's most likely successor.
According to the agency, Tim Cook, who turns 65 in November, may step down as CEO but continue to serve the company, for example, as chairman of the board of directors . This scenario has previously been pursued by other prominent entrepreneurs, including Amazon founder Jeff Bezos and Microsoft co-founder Bill Gates.
"Such continuity could be especially important if US President Donald Trump remains in power until early 2029," notes the article's author , Mark Gurman .
Bloomberg sources close to the company are confident that John Ternus will ultimately lead Apple. Several arguments support this theory.
First, Ternus, at 50 , is young enough to lead the company for the next ten years, unlike other top executives who are approaching retirement.
Secondly, in the current environment, Apple needs a leader focused on technology, not marketing. Despite the company's success in developing its own processors, it is lagging behind competitors in the fields of generative artificial intelligence , smart home technologies, and autonomous vehicles .
Thirdly, John Ternus, according to Gurman, is charismatic and enjoys Cook's trust . His growing role is also evidenced by his increasingly frequent representation of the company at public events. For example, it was Ternus who invited customers to the Apple store on Regent Street in London after the iPhone 17 launch, while Cook greeted customers that day at the flagship store on Fifth Avenue in New York.
Earlier in July, Bloomberg reported that despite upcoming senior management changes, Tim Cook could retain his position as CEO for at least the next five years .
