A meeting of the Marketing Committee was held at the office of the Football Federation of Tajikistan, during which key issues related to the development of football marketing were discussed, the FFT reports.
At the committee meeting, which was chaired by FFT Vice President Iskandar Dzhalilov, several important areas of football marketing were discussed – strengthening ties with fans, developing the commercial direction, content and media, as well as merchandising.
During the committee meeting, special attention was paid to interaction with the fan community. Within the framework of this area, it was decided to organize an extended meeting with the leaders of fan clubs of football clubs of Tajikistan to discuss joint initiatives for active support of national teams of Tajikistan at stadiums.
The committee members also considered mechanisms for attracting new partners and sponsors, as well as ways to improve the efficiency of work with existing partners.